A surprising result from the science recently: ads make TV better.
We knew that the ads were supposed to be the best part of the TV programming, because it's the goose that pays for all the bad eggs of shows that are out there.
But because we quickly get used to something, interrupting it with pauses refreshes it for our brains, and we like new stuff. Our attention is better held by something that has several breaks in it. (I know I get bored in meetings at work that last more than 90 minutes.)
I suspect TV executives knew this a long time ago. Now all of us can use this power, some of us for good!
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