Monday, September 22, 2008

The Science of Fear

The Science of Fear, by Daniel Gardner, is a book that every science educator should read. (Way better than the last Fear book I read, that documented inaccuracies, but didn't explain why we fall for them.)

Gardner lays out in an engaging manner how human psychology reacts to danger, or the idea of danger. We assess potential risks instinctively based on a few rules that were well suited to the African savanna where it evolved, but are a horrible match for mass communication technology.

We react to stuff based on how familiar and common and good or bad it seems, not how dangerous it actually is. And when we teach people about the scientific knowledge on risky things, we have to deal with these emotional reactions.

TV news will mess you up. Don't watch it. The human mind can't be denied its instinctive reactions.

No comments: