You can copy some things. And the Center for Social Media has written up standards for fair use that include some pretty bold uses.
It's interesting. One of their examples of illegal use is using favorite songs as a soundtrack to a wedding video. But if I mix together other copyrighted content to make a point, or convey a message, like a Daily Show montage, I'm totally in the clear. As is the Daily Show, even though they're a for-profit concern.
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